Scooter Braun called for popular artists “with much bigger platforms” to demand the release of the hostages that were taken by Hamas from an Israeli electronic music festival.
“Say something, ask for the hostages to come home,” Braun said in an Instagram video posted on Friday (Dec. 22). “Say that no music festival deserves this.” Hamas attacked the Supernova Sukkot Gathering on Oct. 7, killing more than 360 people and taking a number of hostages.
Braun is joined in the Instagram video by Rachel, the mother of a hostage named Hersh. (She is not identified by last name in the video, but her story matches that of Rachel Goldberg.) “The silence from the music industry has been so deafeningly palpable for us,” Rachel says. Later she adds, “I just hope that you will be brave enough to use your platform.”
Braun picks up on this theme. “I’m begging of my own industry to just post something,” he says. “These kids deserved our voices, and we as an industry have done it time and time again — we’ve given our voices.”
In 2017, Braun helped organize a major benefit concert for the victims of the terrorist attack that took place at an Ariana Grande concert in Manchester, England. Grande performed at the benefit along with Justin Bieber, Miley Cyrus, Coldplay, and others, raising more than $12 million. “There’s been so much negativity and such a lack of leadership when we’re looking to have hope,” Braun said at the time.
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